Competitive Edge instructors are what make our programs unique – and effective! Their experience, deep knowledge base of multiple sports and proven teaching methods deliver optimal results. Many of our programs combine the expertise of more than one of our skating specialists and instructors.

Jennifer Matras, CSCS, Owner & Head Skating Coach
Josh Coenen, CSCS, Strength Coach
Doug Raymond, Assistant Skating Coach
Larry Lauer, Ph.D., Sports Psychology Consultant
Lisa M. Lutchka R.D., Registered Dietician, Sports Nutrition Consultant

Competetive Edge Skating Instructior/Owner Jennifer Matras

Jennifer Matras, CSCS, Owner & Head Skating Coach

With over 25 years of skating and training experience, Jennifer Matras is a highly sought after skill development instructor and owner of Competitive Edge Skating, Inc. (C.E.S.).  C.E.S. is the result of Jennifer’s commitment and passion to developing a company where athletes are provided everything they need to reach their highest level of performance. As a Certified Strength and Conditioning Specialist (CSCS) by the National Strength and Conditioning Association and an Exercise Physiologist, Jennifer has personally developed athletes to reach world-class levels.

Born and raised in Redford Township, Michigan, Jennifer began skating at the age of 3 at the Detroit Skating Club in Bloomfield Hills, Michigan. She had a successful competitive figure skating career spanning 14 years that included regional championships, along with national competitions.

Jennifer’s coaching career began at the age of 18 at Redford Ice Arena where she helped with the basic skills program and power skating program. She taught one-on-one and group lessons and helped develop and lead conditioning skates for hockey teams.

In 1998, Jennifer became an instructor at Suburban Hockey schools in Farmington Hills, Michigan where she developed a weekly beginner and advanced power skating program for local hockey players.

Jennifer has worked as a guest instructor for the Gordan “Red” Berenson summer camps, as a guest instructor for the U-17 and U-18 USA Hockey National Development Teams in Ann Arbor, Michigan, as an instructor for Keil Power Skating Schools in Chelsea, Michigan, and has been providing team and individual instruction for hockey players from Mini-Mite to professional level.

After many years of providing on ice instruction to hockey players, Jennifer enrolled in the Sports Medicine program at Eastern Michigan University and graduated as an Exercise Physiologist and Nationally Certified Strength and Conditioning Specialist in June of 2005.

In 2005, Jennifer started Competitive Edge Skating & Strength Training and expanded the fully-equipped off-ice training facility in Kensington Valley Ice House. Jennifer and her staff have helped many Varsity and Junior Varsity teams win regional and national Championship titles.

Jennifer’s success comes from helping her students understand the importance and the rewards that ongoing training brings.  Jennifer aims to help each athlete move up the ranks by providing unique drills and exercises that help improve balance, speed, coordination, agility and overall body control. These key skills enable athletes – in any sport – to dominate in their game, make more difficult plays, and become more valuable to their team. Jennifer’s training can play an essential role in developing an athlete’s career.

Jennifer’s training methods also help develop self-confidence and positive personal development in those she trains. Athletes at C.E.S. learn how to set goals, to develop good leadership qualities, and to make better choices.  Jennifer and her players are involved in local charity programs, including Big Brothers Big Sisters, Back-to-School Backpacks for low-income families, and local ministries.

In her free time, Jennifer continues to challenge herself with continued fitness training, education, hockey, biking, and running. She enjoys reading and spending time with friends, family and her dog Romans Chapter 12 (named for her favorite Bible chapter).

In March 2016, Jennifer Matras participated in SEALFIT 20X, a 14-hour intense training program of mental and physical challenges developed by former Navy SEALs. See Video Highlights of this life-changing program.

Jennifer Matras is available as a motivational speaker. Contact her by phone at 248-752-4470 or email for more information.

Josh Coenen

Josh Coenen, Strength Coach

Josh Coenen is a Certified Strength and Conditioning Specialist (CSCS) by the National Strength and Conditioning Association and has a Bachelor of Science degree in Exercise Science from Western Michigan University. At Western, he served as Co-President of the ExSci (exercise science) registered student organization.

Josh attended High School in Hastings where he was a 4-year varsity football and track athlete. He was a 4-time state qualifier in track and was Regional Champion in the 100 meter dash his senior year. He also was focused on powerlifting during this time and has set records for a 315lb bench, and 500lb deadlift at a bodyweight of 155lbs.

After graduating from Hastings in 2011 Josh decided to forgo being a college athlete to focus on school at Western. During this time Josh spent over 5,000 hours in various physical therapy clinics becoming fascinated in human movement and performance.

Josh is a huge believer in continual education and will be going back to school to get his Licensed Massage Therapist (LMT) certification. This will give him a diploma in therapeutic massage, as well as certificates of achievement in both Myofascial Release and Neuromuscular Therapy to further help CES athletes with movement restrictions, recovery, and performance through different modalities.

In his free time Josh enjoys reading, playing hockey, snowboarding, hiking, cooking, and spending time with family and friends.

Doug Raymond, Assistant Skating Coach

Doug started playing hockey at the age of four in Redford and has 20 years of playing experience. As a youth hockey player, Doug was a past student of Jennifer Matras. He grew up playing youth hockey in Redford and Plymouth, and then with the Ice Dogs/Victory Honda AAA hockey teams.

Doug attended high school at Detroit Catholic Central, playing Varsity Hockey and Varsity Baseball. Doug won a hockey state championship in 2005 with the Shamrocks his sophomore year. In his senior season, Doug was named captain of both the hockey and baseball teams at CC, and was named to the All-League & All-State hockey teams in Division 1.

After graduating from Catholic Central in 2007, Doug played three years of junior hockey in Missoula, Montana for the Missoula Maulers of the Western States Hockey League, and was named team captain in his last two seasons.

Doug would then play four years of collegiate hockey at Adrian College, winning a historic three straight Division III ACHA National Championships in 2012, 2013 and 2014. He was also a three time MCHC League All-Star. Doug graduated from Adrian College in the spring of 2014 holding a Bachelors Degree in Business Administration with a concentration in Sports Management.

Doug also is an Assistant Coach for the Canton Varsity Hockey Team, and is a regional scout for the Seguin Huskies of the Greater Metro Junior A Hockey League.

In his free time, Doug stays in the game of baseball by umpiring in the spring and summer seasons. He also enjoys golfing, working out, hanging out with family and friends, and watching the Red Wings and Tigers games. He currently resides in Livonia, Michigan.

Larry Lauer

Larry Lauer, Ph.D., Sports Psychology Consultant

Larry is currently the Director of Coaching Education and Development in the Institute for the Study of Youth Sports (ISYS) at Michigan State University. His role involves working closely with the Michigan High School Athletic Association (MHSAA) and Think Detroit PAL to conduct high-quality coaching education programs, training instructors, evaluating the program’s effectiveness, and developing curricular materials. In addition, Larry conducts cutting-edge youth sport research at the ISYS and develops resources for youth sport organizations, parents, athletes, coaches, and administrators. For instance, Larry has worked with USA Tennis to develop junior parent education presentations on getting started as a junior tennis parent and developing your child’s talent. Also, he has spearheaded the development of a book of mental skills and drills for junior tennis. At this same time, Larry completed a Ph. D. in Exercise and Sport Science, specializing in sport psychology, at the University of North Carolina Greensboro.

Larry has been consulting with athletes on performance enhancement and personal development issues for the past 10 years. He has worked with athletes from a variety of sports including tennis, ice hockey, soccer, basketball, cross country, swimming, figure skating, volleyball, gymnastics, and baseball. These male and female athletes have ranged from youth to collegiate to professional in their experience. Larry is the sport psychology consultant for the USA Hockey National Team Development Program in Ann Arbor, Michigan.

Larry has been very involved in youth ice hockey in performance enhancement and reducing aggressive play. He has created a “Playing Tough and Clean Hockey Program” to help players develop emotional toughness and avoid dirty play on the ice. This Program is now being disseminated to youth hockey coaches through a partnership with the Michigan Amateur Hockey Association. Larry also has worked a great deal with coaches and parents providing educational presentations and resources, and private consulting. This includes The Hockey Edge Newsletter that is sent quarterly to hockey players, parents, coaches, administrators and sport psychologists. Larry conducts coaching clinics throughout the state of Michigan for high school and youth sport coaches, and parent education workshops.

Larry has 9 years experience instructing in the USA Hockey Coaching Education Program and has been presented at USTA High Performance Coaching workshops. A former coach of baseball, hockey, tennis, and basketball, Larry has also received USA Hockey’s Advanced Level coaching certification. Larry served as hockey director for over two years in Philadelphia/South Jersey and Charlotte, NC. Specifically, he worked for the Philadelphia Flyers rink development department and Flyers Skate Zone for 14 months as a community youth ice hockey director.

Contact Larry at by email at or by phone at his office (517) 353-5395.

Watch the Video “Rebuilding Confidence” featuring Larry Lauer

Lisa M. Lutchka R.D., Registered Dietician, Sports Nutrition Consultant

Competitive Edge Skating believes that proper nutrition can have a positive effect on an athlete’s ability to perform at their best. We collaborate with Registered Dietician Lisa Lutchka to help develop dietary guidelines for our clients as well as presenting workshops on nutrition.

Lisa holds a B.S. in Dietetics from Eastern Michigan University (1992). She has more than 12 years of experience with counseling and clinical nutrition education.

Lisa has been a faculty member of the Dietetics program at EMU since 2001 and also serves as an Instructor for Nutrition Therapy and Sports Nutrition at the University. In addition, Lisa works as a Registered Dietician for Community Hospital Health and Wellness Center located in Chelsea, Michigan.

Lisa is currently pursuing Master’s Degree in Exercise Physiology at EMU.